Keyword "MARKETING COMMUNICATIONS" found in the following publications:
THE STUDY OF EFFECTIVENESS OF COMMUNICATION POLICY AS A BASIS FOR SUCCESSFUL BUSINESS
The article deals with the content of marketing resources of the companies and the structure of the complex of marketing ...Corporate style as an important tool of the communication policy of the organization provides it with a number of ...
THE STUDY OF ORGANIZATIONAL CULTURE AS AN ELEMENT OF MARKETING COMMUNICATIONS
Competitive market conditions necessitate the use of marketing principles and tools by medium enterprises, which include, inter alia, the formation ...